february 22nd

Josef Hoffman creates flat patterns. These are a reoccurring theme, seen in the pattern work of aubrey beardsley and mocha. peter berrins (sp?!?!) creates the androgynous kissers with long tendrils of hair. Berrins starts to set type in sans serif, and uses rectilinear images alongside the type. Compositions begin to be created using geometry. elaborate systems using nothing but circles and squares. He develops a logo for an electrical company, AEG, using a honeycomb as a metaphor for division and structure within the factory system. He develops a logo, typeface, and consistant layout system. he even applies the system to tea kettles.

Lucian Bernhard is a young painter. Living on his own as a painter, because when he was a kid, he went to an exhibition and saw paintings, went home and painted the walls. his dad kicked him out.

Placastil. dominant typographic element. THE THING. flat background. This is around the time of WWI, there is more abstraction, and metaphor. the axis powers have badass posters. the allies have shitty illustrations that look outdated.

This film has shed a lot of light on the way design has changed in the past century. it is interesting to see hwo much the times have altered design, because of certian things such as presidential shift.

February 15th

Certain gothic faces such as Neuland are created to symbolize the pinnacle of German typography. Neuland is strangely used today mostly for african and Caribbean themes. Jules is considered to be the father of the modern poster. the graphics look victorian. Jules became known for the colorful posters, usually with a central female figure, with things going on around her. Lautrec and Cheret are in the same time period, creating posters like the moulin rouge posters. Eugene Grasset comes into the picture with his coloring book style of work. flat color and heavy black lines. The next guy is Arthur Mackmurdo. He has the influence of arts and crafts, but pays attention to the line quality of art neuvau. Beardsley vs morris. Morris has more beautiful intricacy, and beardsley prefers sex. Alfonzo Mucha is like us, studys in paris and works at a print shop and makes prints for a living. The tendrils of hair in his "JOB" piece.

emanuel orazi: flat female form. posed before a counter of objects that the place sells.

Bahrens, another member of the Jugens group became well known for his multicolor woodlblock prints, inspired by french art and japanese wood block print. The kiss exploits the androgeny, you dont know which is a girl or id both are girls.

THE GLASGOW SCHOOL 4 margaret and frances macdonald, herbert mcnair, and charles renee macintosh. Characteristic elements:

Geometric, curvilinear elements, rectilinear structure. symbolic imagery, stylized forms

This leads to Talwin Morris. He is influenced by the 4, and created the red letter shakespeare series. people are inexplicably obsessed with this guy.

koloman moser, josef hoffman. Succession style which is very intellectual.

This style of design is really moving towards todays style. You can really see the development of todays design in this art. There really is day to day application of things we are learning about art nouveau.

February 1st

The arts and crafts movement arrives, and people begin to develop utopian ideas. Their thoughts are bigger than "i want a new car", they start thinking about how the world works, and what they can do to better it. The idea that your work should be in service of society (EG the gothic cathedral). In mercantile language, the person who acquires, is the person who profits. Ruskin is the philosophical leader. The one who the arts and crafts people point it. There is a strong movement back to the medieval times. "Back to the good ol' days!"

How can art and craft combine to create beautiful artists? How can workers find enjoyment out of their job? There is a surge to bring the craftsmen back, but there isnt enough money to buy these kinds of crazy crafted things! only enough money for... Ikea...

Industrialization (steam powered presses -> less quality)

in response-> interest in fine arts again. (frederick goudy)

William Morris designs Golden, the typeface to use in a book. He tried to then recreate the aesthetic of the incunables. Morris also then designs the borders (very intricate) CARVED! that would suck. If something goes wrong, thats it! Morris also designs Troy (blackletter) and smaller version of troy called Chaucer. The tonalities of his boarders are perfectly even. They look extremely beautiful.

William Morris is basically a badass. His stuff on wood block prints are mind boggling.