February 1st

The arts and crafts movement arrives, and people begin to develop utopian ideas. Their thoughts are bigger than "i want a new car", they start thinking about how the world works, and what they can do to better it. The idea that your work should be in service of society (EG the gothic cathedral). In mercantile language, the person who acquires, is the person who profits. Ruskin is the philosophical leader. The one who the arts and crafts people point it. There is a strong movement back to the medieval times. "Back to the good ol' days!"

How can art and craft combine to create beautiful artists? How can workers find enjoyment out of their job? There is a surge to bring the craftsmen back, but there isnt enough money to buy these kinds of crazy crafted things! only enough money for... Ikea...

Industrialization (steam powered presses -> less quality)

in response-> interest in fine arts again. (frederick goudy)

William Morris designs Golden, the typeface to use in a book. He tried to then recreate the aesthetic of the incunables. Morris also then designs the borders (very intricate) CARVED! that would suck. If something goes wrong, thats it! Morris also designs Troy (blackletter) and smaller version of troy called Chaucer. The tonalities of his boarders are perfectly even. They look extremely beautiful.

William Morris is basically a badass. His stuff on wood block prints are mind boggling.