March 1st

reductive reductive reductive. the forms in the new posters by the axis powers are reductive. When hitler looks back at the world war I posters, he thinks that they are not good because they should all speak to the lowest common denominator. They were too intellectual for the average german. Hohlwein has badass posters that are pretty high above the rest. Edward McKnight Kouffer: cubist birds. Uses the language of cubism. you can look at it and decode it baded on relationships. Cubism starts of as an intellectual form of art. But when it catches on, it explodes. A.M. Cassandre makes very structured posters because people are looking to science. Looking to apply logic and science to design.

Cubo futurism is taking the ideas of futurism and cubism, and mushing them together. If youre looking for something new, thats a good direction. Then comes suprematism, then constructivism. suprematism rejects utilitarian function. we do not need any more pictures of trees and cows. The black square form 1913. ridiculous. frick yeah! he is forced to start painting things that arent quite as much BS.

Art should not have utilitarian function: suprematism

the only meaningful art has function. things that have function are art: constructivism.

vladimir tatlin, rodchenko, lissitzky. THEY RENOUNCE art for art's sake. art should serve the new communist society.

Kandinsky invents abstract painting.

Lissitzky invents suprematist paintings.

proun is an acronym. looking for the intersection between painting and architecture. buildings and architecture become very important. beat the whites with the red wedge: bullshevic army vs the white forces who were conservatives opposed to the bullshevics. lissitzky is looking how to construct things and explore space.