Josef Hoffman creates flat patterns. These are a reoccurring theme, seen in the pattern work of aubrey beardsley and mocha. peter berrins (sp?!?!) creates the androgynous kissers with long tendrils of hair. Berrins starts to set type in sans serif, and uses rectilinear images alongside the type. Compositions begin to be created using geometry. elaborate systems using nothing but circles and squares. He develops a logo for an electrical company, AEG, using a honeycomb as a metaphor for division and structure within the factory system. He develops a logo, typeface, and consistant layout system. he even applies the system to tea kettles.
Lucian Bernhard is a young painter. Living on his own as a painter, because when he was a kid, he went to an exhibition and saw paintings, went home and painted the walls. his dad kicked him out.
Placastil. dominant typographic element. THE THING. flat background. This is around the time of WWI, there is more abstraction, and metaphor. the axis powers have badass posters. the allies have shitty illustrations that look outdated.
This film has shed a lot of light on the way design has changed in the past century. it is interesting to see hwo much the times have altered design, because of certian things such as presidential shift.
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